ADPR 7760: Digital and Social Communication Strategy

In this class I designed a social media campaign for UPS. I researched and came up with solutions for an effective marketing campaign.

Course Details

  • My Role: Researcher and Writer
  • Technology: Microsoft Word
  • Course date: Fall 2020

View Project


After being tasked with developing an effective social media campaign I began by conducting market research on similar businesses and creating personnas based on the target audience I created. The next tbhing I did was come up with a plan for what, when, and how often social media posts should be made. This required me to critically think about each social media platform and of the typical user for each platform. At the conclusion of the course I had developed a thorough marketing campiagn that utilized each social media platform as effectivly as possible.